A designated giving day is an opportunity to engage those connected to your school or organization, invite them to participate in your mission, and celebrate what you've accomplished together. Whether you choose to join in the global movement of #GivingTuesday or have identified your own Giving Day, don't miss including a designated giving day as a staple in your Annual Fund program.
#GivingTuesday is know as a "global generosity movement unleashing the power of people and organizations to transform their communities and the world". This designated day of generosity creates an opportunity for everyone to take part in charitable giving.
There are many questions floating around regarding Year-End Giving and #GivingTuesday. "If we are doing a Year-End Giving push, can we still participate in #GivingTuesday?", "Does Year-End Giving replace #GivingTuesday?", "Should we even consider #GivingTuesday this year?" In this video Carla Maxwell Ray discusses the importance of #GivingTuesday and why your church or organization should not let this moment of generosity pass you by.
It takes a lot to create a campaign worth the energy and resources. Sometimes it is best to skip Giving Tuesday and focus on end-of-the-year campaigns. Instead of making the Giving Tuesday ask to your donors via an email and a few social media posts, organizations should look at the larger end of the year campaign and decide what will produce greater results.
Giving Day: A Staple to Your Annual Fund Program
3 Lies (and 2 Truths) About Giving Days
When planning a Giving Day for your organization, it can be easy to get tied up in ideas or strategies that just don’t work. We’ve distilled down a couple of falsehoods about what a Giving Day is . . . and isn’t. We’re not going to make you guess which ones are myths and which ones are truths. Instead, we’re going to tell you the truth about Giving Days from the start, and what you should be doing.
Download the Charitable Giving in 2020: Key Takeaways for Faith-Based Organizations guide developed by the Advancement Team recapping the 2021 Giving USA Report.
Year-end giving is of critical importance for churches. Don't let this opportunity to connect with your givers creep up on you. Discover the seven steps you need to take to make your year-end giving campaigns a success.
