A designated giving day is an opportunity to engage those connected to your school or organization, invite them to participate in your mission, and celebrate what you've accomplished together. Whether you choose to join in the global movement of #GivingTuesday or have identified your own Giving Day, don't miss including a designated giving day as a staple in your Annual Fund program.
A Giving Day is designated giving day that is unique to your organization. Unlike #GivingTuesday which a universal day of giving and generosity, a Giving Day is a chosen day that has meaning for your organization or a day that fits well with your development calendar.
Giving Day: A Staple to Your Annual Fund Program
3 Lies (and 2 Truths) About Giving Days
When planning a Giving Day for your organization, it can be easy to get tied up in ideas or strategies that just don’t work. We’ve distilled down a couple of falsehoods about what a Giving Day is ... and isn’t. Learn the truth about Giving Days from the start.
There are many questions floating around regarding Year-End Giving and #GivingTuesday. "If we are doing a Year-End Giving push, can we still participate in #GivingTuesday?", "Does Year-End Giving replace #GivingTuesday?", "Should we even consider #GivingTuesday this year?" In this video Carla Maxwell Ray discusses the importance of #GivingTuesday and why your church or organization should not let this moment of generosity pass you by.
It takes a lot to create a campaign worth the energy and resources. Sometimes it is best to skip Giving Tuesday and focus on end-of-the-year campaigns. Instead of making the Giving Tuesday ask to your donors via an email and a few social media posts, organizations should look at the larger end of the year campaign and decide what will produce greater results.